Vertical Development, Inc. Is Newest OptiCat TeamDIO Member 

MARCH 22, 2011 – SOUTH JORDAN, Utah – OptiCat announced today that Vertical Development Inc., a technology company that provides various data management services, web applications and other applications for automotive suppliers, is the newest member of OptiCat TeamDIO. 

As a TeamDIO member, Vertical Development will be providing ACES, Legacy, PIES and other data formats directly to the OptiCat DIO Data Repository, resulting in faster and more accurate data delivery to auto parts resellers.

Vertical Development has years of experience helping suppliers manage, format and deliver their electronic data, and are uniquely qualified to help exhaust companies implement ACES 3.0. OptiCat is prepared to receive and deliver data once the industry is ready to accept ACES 3.0 data for exhaust. OptiCat and Vertical Development are the first to deliver this valuable format and its contents to the aftermarket. 

“Our relationship with OptiCat will help the industry continue to progress in its desire to deliver more robust and cleaner data, faster to the aftermarket,” said Ron Garand, vice president of Vertical Development. “Working together, we can remove costs from the supply chain. This in turn will reduce delays in sending data to resellers and other channel partners.” 

“We welcome Vertical Development as a premier member of TeamDIO. Its proven track record for many years will help OptiCat deliver on its do-it-once data delivery model,” said Bryan Thueson, OptiCat vice president of operations. “When looking for data management services, we encourage our supplier partners to enlist the help of our TeamDIO members.” 

Aftermarket manufacturers and partners like Vertical Development are working together through OptiCat’s TeamDIO program to deliver a consolidated data feed for reseller electronic parts catalog requirements. OptiCat’s data bank enables resellers to use a single source for timely and critical product, application information and digital assets necessary for selling aftermarket parts. “There are too many redundant processes in today’s data distribution model resulting in 

lost sales and unnecessary costs for every channel member,” Thueson said. “This new relationship with Vertical Development will strengthen our ability to provide a more cost-effective and efficient model for data preparation and distribution.” 

About OptiCat, LLC: 

OptiCat (www.opticat.net) is a supplier-centric global data management company focused on the acquisition, consolidation and distribution of automotive parts product attribute, application information and digital assets. Through its DIO (Do-it-Once) repository, OptiCat serves the data needs of suppliers and receivers with a one-step process that increases data timeliness, accuracy and breadth, leading to increased sales and profits for the automotive aftermarket. OptiCat is owned by the Motor & Equipment Manufacturers Association (MEMA), TecDoc Informations System, GmbH and MindQuest, Inc, with an active management role by the Automotive Aftermarket 

Suppliers Association (AASA). 

About Vertical Development, Inc.: 

Vertical Development, Inc. (www.VerticalDev.com) is a leading provider of content management systems, offering e-Publisher, e-Catalog, and ShowMeTheParts.com, systems that support simultaneous publishing to print, web and CD-ROM formats from a single data source. Their ShowMeTheParts system is dedicated to publishing catalogs on CD and the Web. Vertical Development also offers mapping services to companies without systems, allowing them to export their data in AAIA (ACES, Legacy, and PIES), NAPA (Attribute, and PartsPro), Wrenchead and other retailer formats. VDI’s software has streamlined data management for companies nationwide in a variety of industries, including many of the largest manufacturers in the automotive market. Founded in 1983, the company has offices in Downers Grove and Huntley, IL. 

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